University of Memphis-hatched Sport Sales Combine this weekend

The director of the University of Memphis' Bureau of Sports & Leisure Commerce is one of the founders of a program happening this weekend that will help identify hot prospects in sports ticket-selling.

The Sports Sales Combine, started by the U of M's Dr Richard Irwin and Bill Sutton of the University of Central Florida, lets prospective sellers pay for a shot at proving their talents for such franchises as baseball's Pittsburgh Pirates and Cleveland Indians, the NBA's New Jersey Nets and Cleveland Cavaliers, soccer's Chicago, and legendary venue Madison Square Garden. CNBC's sports business reporter Darren Rovell says "it just might be the next great idea in sports marketing."

As the name suggests, the Sports Sales Combine is a bit like the NFL Combine before the spring draft -- a chance to poke, prod and measure the next crop of stars. And it pays big dividends for both the sellers and the participating franchises, according to last year's program in Atlanta.

For the host team, the whole idea is a no brainer. In Atlanta, $17,000 worth of tickets were sold and the teams found some great new people. Sutton said that 13 of the 50 people from the Atlanta event were hired within a month and 19 eventually got jobs in the ticketing business.

Sutton said he believes that at least 20 jobs will be available from this weekend's event.


2 Comments

I'm buying you a beer if you ever come to Tampa.

Kind of sorry to see the World Cup end today. I was really enjoying watching some good soccer. Tough to find good games being played here in the U.S.

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